Last Edited: 2 days ago
FOD Con Protect1December 2020 - November 2021
Impact of COVID-19 on European consumer behaviour - Foresight study
This foresight study's purpose was to anticipate future challenges for consumer policy in the context of the twin transition and the short- and long-termed impacts of the COVID-19 pandemic on consumer behaviour, consumption patterns and markets in Europe with a time horizon of 2025 to 2030.
In order to find answers to the complex questions of uncertain future developments the foresight team combined several approaches of foresight for anticipatory governance. This includes a systematic horizon scanning of existing reports for weak signals of change in all fields of society such as societal developments, technology, economy, environment, policy and values. The literature and data based information collection was combined with explorative exercises like a scenario development, a visioning process and a gap analysis to develop new ideas for policy options. The engagement of stakeholders and experts on consumer policy was
crucial throughout the whole process, in particular for the analysis of influencing factors, alternative scenarios
and suggestions for policy actions.
With its anticipatory and exploratory nature, the study was a pilot project for the implementation of comprehensive strategic foresight in DG JUST. Accordingly, the project was also used to build capacity for foresight in dealing with future uncertainty. Representatives of several departments of the DG actively participated in the workshops in all four steps of the process and thus got to know and tested the methods of foresight. These include participatory and qualitative foresight methods such as horizon scanning and scoping for identifying key future trends, scenario and vision development for exploring different possible futures and identifying challenges, and roadmapping approaches for developing options for action. Another important element of the study was the intensive involvement of stakeholders in all steps of the process, especially in the development and discussion of future scenarios and in the development of new policy ideas.
The DG can use the various results of the Foresight process for the further future-proof implementation of the New Consumer Agenda. The trends examined for the scenarios can be reviewed at regular intervals with regard to new developments and impacts on consumption and consumer protection. The scenarios provide an overview of possible futures of consumption in Europe after the COVID-19 pandemic and serve for exploring
the scope of possible developments. The visions for consumer protection and empowerment, especially of vulnerable groups and consumers with special needs, summarise stakeholders' expectations for consumer policy in the next 10 years. The action fields prioritised together with stakeholders for consumer policy in and after the pandemic and the ideas for policy actions can now be used by the EC to set its own priorities and develop ideas into concrete actions. The EC may not want to take up all the ideas presented here, but the suggestions can provide guidance on which issues are of high importance from a stakeholder perspective in the COVID-19 crisis.
Posted on: 29/01/2025