Through a series of methodological tools and continuous interaction with relevant stakeholders, experts and an array of the retail community the project provides the European Commission services with:

• A vision for the European retail ecosystem 2040,
• Insights on the behaviour of market actors and their expected response to policy measures,
• Sound information basis to support evidence-based policies, in particular vis à vis small and medium-sized enterprises (SMEs),
• Scenarios that provide future alternatives.