Through a series of methodological tools and continuous interaction with relevant stakeholders, experts and an array of the retail community the project provides the European Commission services with:
- A vision for the European retail ecosystem 2040,
- Insights on the behaviour of market actors and their expected response to policy measures,
- Sound information basis to support evidence-based policies, in particular vis à vis small and medium-sized enterprises (SMEs),
- Scenarios that provide future alternatives.
