Supported by the European Union (EU), EIT Food is the world’s largest food innovation community – its mission is three-fold aiming at healthier lives through food, a net zero food system and reducing risk for a fair and resilient food system. Its Consumer Observatory is Europe’s central hub for current and future consumer insights on agrifood topics. The observatory has identified general and consumer-specific trends and other driving forces, which were used as a starting point for this scenario work. During the summer and autumn 2024, Insight Foresight Institute organised online workshops to develop four alternative future scenarios and their implications to stakeholders.

Scenarios are not predictions of the likely future, but they depict possible futures. Exploring alternative scenarios helps to expand one’s own span of observation further towards the future, and to possible threats and opportunities that otherwise might not be in the immediate attention span, or just being excluded for being unlikely. While the scenarios often consist of a possible future state and the pathway from the present to that future, in this case, our narratives of the future (written in the present tense, as if we were already in the future) describe each a different day in 2035.

The work focuses on the futures of food consumption and the agrifood ecosystem in 2035 in Europe, specifically with regards to emerging technological opportunities for new products and retail experiences as well as to (un)sustainable and (un)healthy consumer choices. These dimensions provided a structure that ensured that each of the four scenarios was truly different:
• Scenario A: GREEN AND ME - A Day in European High-Tech Food Ecosystem in 2035
• Scenario B: FRUGAL AND LOCAL - A Day in European Localized Food Sector Driven by Community Values in 2035
• Scenario C: COST AND CONTROL - A Day in European Decayed Food Ecosystem Focused on Industrial Efficiency in 2035
• Scenario D: HIGHS AND LOWS - A Day in European Unequal High-Tech Food Ecosystem in 2035.
We conclude the paper by reflecting on the scenarios and their implications to decision-makers today.

4CF The Futures Literacy Company is a consultancy entirely focused on strategic foresight and long-term strategies. For nearly two decades, 4CF has been on the mission to help its clients prepare for an uncertain tomorrow. The Company has executed hundreds of projects for private companies, public institutions and international entities, including the European Commission and its agencies (EUDA, ENISA), FAO, UNFCCC, UNESCO, UNEP and UNDP. 4CF is at the forefront of global innovation, and actively contributes to the development of cutting-edge foresight tools, including 4CF HalnyX (Delphi platform), 4CF Sprawlr, 4CF FLEx.

The vision of FOSTER is to build a foundation from which a new Knowledge and Innovation System (KIS) for Europe’s food system can emerge. The current structure is insufficient to address the emerging challenges of nourishing people in a healthy and sustainable way. Key objective is to gain insights into how it can be built to be more inclusive and better governed. 

FOSTER shall help to transform Europe’s food system outcomes and will achieve this by: 

• building a FOSTER Platform including food system-state of the art knowledge, foresight by semi-automated Horizon scanning, trend and threats-analysis and new multi-dimensional scenarios of EU food systems to 2040; 
• implementing the FOSTER Academy – including four Summer Schools – for integrating food system-related disciplines and citizen science to enhance food system understanding across the ERA; 
• initiating and assessing a co-creation and co-learning process within six national resp. regional Citizen Driven Initiatives (CDIs), in which new knowledge, strategies and Action Research Agendas are gained; 
• scaling out and deep CDIs solutions and approaches to other territorial contexts; 
• studying different R&I mechanisms of policy support for mission-oriented R&I policy for food systems transformation, and analysing and ground-proofing them in each CDI; 
• strengthening science-policy interfaces by co-learning processes with external experts and developing recommendations for food systems R&I policies tailored to different geographies and sectors; 
• identifying the trigger points to help ‘unlock’ system lock-ins and support further dynamics towards system transformation; 
• and applying reflective monitoring on all FOSTER’s co-learning activities to develop insights into how the KIS can be broadened from an agricultural-KIS to a food system-KIS.
  

To inspire adoption of FOSTER learnings, over 20 workshops and a final conference will be conducted; scientific position papers and policy briefs will be widely communicated.